How to Increase Website Traffic in 2020

June 26, 2020

To be fair, by no means are we the only ones responsible for these lifts. Each of the above three are big, highly-visible companies with talented marketing teams.

But the numbers above directly represent the SEO increases in the past 24 to 36 months… numbers which we were specifically hired to contribute to and help increase.

And to be even fairer, since these numbers are only organic traffic, they also omit other impacts like social, referral and direct traffic, which our work also impacts.

Although we’re now a 60+ person team with offices in multiple locations, this growth is mostly created by smaller teams of 3-4 people. This site growth, and in turn our company growth, shows the value of the process behind them: a repeatable, achievable strategy that anybody can accomplish, even at a smaller scale.

As long as you implement the process appropriately and put in the work to get there, this kind of growth is achievable.

So… how do you do it? What’s the process?

You can achieve this growth by repeatedly creating and promoting top or middle-funnel content that ranks for keywords with significant volume, which also ties back to bottom-funnel landing pages.

In this post, I’ll give you the step-by-step rubric we use to identify the right pieces to create, what to promote, what not to promote and how to make sure your content will rank well every time.

We’ll cover our process on how to get more traffic we’ve been heads down creating, iterating on and implementing for our clients—which has already created massive impacts—but, for you, can be used in its almost-perfected form.

Utilize KOB Analysis to Accelerate Your Skyscraper

What a KOB analysis does that the Skyscraper Technique doesn’t is also consider revenue potential in combination with competition.

By looking at competition early, we can understand in advance if we are capable of ranking, even if our domain authority is low.

By looking at revenue potential, we can understand in advance that if we do rank, we’ll actually generate some business benefit from the activity—and not just rank for something without any buying intent.

A smart content strategy starts with the most beneficial content you can actually rank for, first, and then builds from there.

And after enough time, effort, and subsequent rankings, you can then consider creating the Empire State Building.

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How to Increase Website Traffic in 2020

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