Proven Way with Case Study to Increase Traffic

June 26, 2020

What is Website Traffic?

Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of pageviews and the number of unique pageviews. Pageviews are the total number of times anyone has visited your site, while unique pageviews tell you how many people visited your site — some multiple times and some only once.

The idea is that the more website traffic you get, the more opportunities you have to convert users.

But you’ll often see that with more traffic comes lower conversion rates. This could be because the traffic isn’t as targeted — though more people are coming to your site, they might not all be highly qualified leads likely to purchase your product(s).

#1. Optimize your website for search

When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.

In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords.

The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.

#2. Experiment with content freshness

Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content.

A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.

#3. Submit your site to search engines

Also helpful for SEO, you can request search engines to crawl and index your site, increasing your odds at appearing on results pages for relevant queries.

For Google: Submit your site via Search Console.
For Bing and Yahoo: Learn how to submit URLs here.

#4. Build out your backlinks

Backlinks are another important component to SEO. When an external site links to your site, it’s signalling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words).

Beyond SEO, backlinks have the potential to drive traffic to your store in and of themselves. Users on those sites may click through and explore yours — hopefully leading to a purchase.

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